It is quite easy to start a blog, but a lot more difficult to make it a successful one. It’s important to write useful articles for your readers. But if there is no one to read your articles, it’s of no use. Actually you will be discouraged after a certain time and quit blogging. It happens to more than 95% of bloggers in this world.
There are so many mistakes that new bloggers make. One of those mistakes is not promoting their blogs effectively. Today I will talk about a few powerful ways to promote your blog. As long as you are new in this field, you should read this article completely so that you don’t make the same mistakes.
The times of SEO tricks have gone. Now if you want to get serious amount of traffic to your blog, you have to work hard. Now it’s not about increasing the number of your backlinks anymore. But it’s time to increase awareness. How many people know about your blog is more important than how many backlinks you have. Here are a few highly effective ways to promote your blog.
1, Utilize the Power Guest Blogging
I have decided to give guest blogging the first place in this article. Guest blogging is very effective if properly used in terms of marketing your blog. Guest blogging is basically writing a highly informative article for another blog in the same niche.
Most blogs that accept guest posts would let you add a link to your own blog. So if you have a lot of your articles published on other high-traffic blogs, you can expect to get significant amount of visitors from those blogs continuously. The more articles you publish on other blogs the better.
Remember, the primary purpose of doing this is to increase the number of people who know your blog. The more people know about your blog, the more popular you will be.
There was a time when people used guest blogging as a way to get backlinks from high quality blogs. Since backlinks play a very important role in search engine rankings, people used to do this a lot.
But now the time is different. You should never use guest blogging for linking purpose. Rather, you should use it to get more readers. If you do this for linking purpose only, sooner or later; you will be caught and penalized by Google. To avoid this problem, your primary goal should be increasing awareness only.
I am basically suggesting you to use nofollow attributes while linking to your blog from any of your guest posts. By doing this, you can make sure that you are not trying to spam search engine rankings. Your goal is not to get backlinks, but to get readers. If you target readers only, it really doesn’t matter whether the links are nofollow or dofollow. So Google will never find a way to penalize you.
Make sure to post on blogs with huge audience and high user-engagement level. Make sure to post only on blogs where comments are enabled. Make sure you interact with the readers of your guest articles through comments. An article with a lot of comments from readers is usually a high quality article. If readers get interested for more and they would visit your blog.
So you can easily increase the number of your readers through guest blogging. Just because the links are nofollowed, there is no reason to be penalized. As long as the links are nofollowed, you can post as many articles as you want.
If you write high quality useful articles only for high quality blogs, you should never be afraid to get into any problems ever. Rather, the number of your visitors will increase.
2, Promote Your Blog on Social Media
Social media plays a very important role in the growth of your blog. Only creating high quality contents is not enough. But you have to get your contents in front of the right people so that they can know about it.
It’s a kind of content marketing which is very powerful. Social media can easily help you make it possible.
When interested people know about your contents, they would most probably share it on social media sites. If you directly target these people using social media, you are doing half of your job. By giving people the power to share, you are actually helping your blog reach more people.
It has always been the key to success. Because social networking helps reach people easier and quicker. If one of your contents gets shared by thousands of people, you can imagine the kind of exposure you are getting. As long as you are serious about your blog, you can’t ignore the power of social media.
Also advertising in social media sites is cheaper than CPC networks. If you have the ability to spend money on marketing, you should use Facebook advertising.
Facebook is the god of social media and visited by millions of people every month. Also Facebook advertising is comparatively cheaper than Google Adwords. To reach the kind of people through Facebook advertising, Use the Power of Facesniper. Facesniper can help you target the right people using the right methods and grow your audience continuously.
I would also suggest you to become a part of all popular social media sites, meet interested people and share your contents with them. Gradually you will realize how well your blog would start performing in Search engines as well.
Nowadays search engines like Google are smart enough to understand good contents. Usually if an article is shared thousands of times on social sites, it is considered a good content. So social media should always be a part of your marketing strategies. Don’t forget it ever in your blogging journey.
3, Run Blogger Outreach Campaigns
Blogger outreach is very essential for the success of your blog. It is actually building relationships with other bloggers in your field. Most bloggers run outreach campaigns to get links only. You may have no intention to build relationships. But remember it’s important to be successful.
Here, a relationship is basically a connection that you create with other bloggers. You may think that your primary goal should be getting links from them. But you are wrong. Your primary goal should be telling them that YOU are there. You should interact with them in such a way that they remember your name and your blog. Don’t ask for a link. Rather ask for their feedbacks.
Believe me it really works and it’s very powerful. Every day I send around 10 to 15 outreach emails, sometimes more than that. In my emails, I never ask for a link. But I appreciate them for creating a highly useful and informative blog and I want their advice on improving my own blog.
Since I don’t directly ask for any links, most of these bloggers visit my blog and read my articles. Many of them send reply saying that I am also having a useful blog. Then I send them my second email with some of my best articles and ask them to share only if they like.
It’s not very difficult, but very powerful way to interact with top bloggers in your field and get your articles shared by them. Since, you are not asking for any link, usually they wouldn’t mind visiting your blog. Believe me that more than 99% of bloggers would visit your blog to see what it has to offer.
Truly speaking, my purpose is not getting backlinks. But I want them to like my contents and share it in their own social networks. Most bloggers wouldn’t like to link back just for sending an email. But it is not difficult for them to share it in their social networks as long as you are providing a highly useful content.
Most bloggers will share your articles. As a result, your blog will be exposed to thousands of people.
If you are fortunate enough, sometimes you can even get links. So you can see how powerful it can be if properly utilized. I have increased the number of visitors to this blog without ever trying to get any backlinks.
The blog you are reading right now is receiving more than 10,000 visitors every month and it’s growing every day. This blog is just 4 months old now. I have done it only by sending outreach emails and getting my contents shared by hundreds of people till now. This blog has more social shares than its backlinks.
I highly recommend you to follow the same procedure. If you really want to make your blog successful, try to increase the number of people who know your blog. Provide contents that people like and don’t forget after their first visit. It will force them to come back again for more.
I know that most people try to increase backlinks so that they can get more organic traffic. According to me, backlinks are always received naturally. You can’t force someone or pay someone for linking to you. That’s against the quality guidelines of almost all popular search engines like Google, Bing or Ask. But you can surely do your best to let people know about your blog. Make sure your blog provides useful contents and that’s enough you can do for your blog.